Farfetch | Allure Systems

IPTP advised Allure Systems in its sale to Farfetch, the leading global platform for luxury brands.

Allure Systems combines proprietary hardware, advanced virtualization techniques and image processing & computer vision technologies, to create stunning on-figure garment images for fashion retailers without the need of models or photographers on site. With the solution, fashion brands can produce multi-size and unlimited apparel images totally indistinguishable from real images and achieve a 15% higher conversion while reducing production costs.

The acquisition of Allure Systems reinforces the positioning of Farfetch into the fashion technology space and strengthens the deployment of the Farfetch Platform Solutions, a suite of commerce solutions and retail technologies for luxury brands and retailers.